Powerful Viral Marketing Techniques
Introduction
Viral marketing is the perfect example of not expecting anything from your marketing media. It's the marketing equivalent of the classic drunk person walking into a bar and just asking people to buy him food. You might be surprised that the bar owner will even accept an order for food from you, let alone cook it for you and deliver it within the hour. But if you're able to pull it off successfully, there's something special about a viral campaign: It doesn't cost much, but it generates so much more value.Why Viral Marketing?
Here are a few reasons why viral marketing is very important!
Leverage On Other People’s List
Internet marketing gurus always talk about building your mailing list. Mailing lists are important because it is true that money is always in the list.
In most cases, some internet marketers will beg other marketers (especially those with larger list sizes) to promote their products, do ad exchanges, or help them build their own lists in general.
But what if instead of relying on YOUR OWN LIST, you could LEVERAGE other people's lists?
You know, in internet marketing there is always someone with a bigger list than you. These people will always want to sell products.
If you can create products (such as master resale rights or without limitation private label rights products) and give them the rights to sell YOUR products with YOUR ads in them, you will get constant FREE advertising and people WILLINGLY do it for you. !
After all, when you promote a product to your list, it is still limited in that you can email your list once or twice, but if your products are promoted all over the internet, it will take the burden off the lists and give you additional sources of income.
The Power Of Exponential Growth
Many people neglect the power of viral marketing because they have the misconception that it brings very little in the beginning. They feel that they would rather promote their products themselves than share them with other sellers.
The same goes for blog posts. (See the blogs and topics section below).
Let's do some math.
Would you rather earn $100,000 a month or create a campaign that doubles your income starting at $0.01 per day for every additional day?
1 -->2 --> 4 --> 8 -->16 -->32 -->64 -->128 -->256 -->512 .... MILLIONS!
The power of exponential growth tells us that you will become a millionaire in almost 30 days! (2 to 30!!)
Do you see the power of viral marketing?
Whether you're getting one new subscriber a day or one sale a day, you'll be able to generate tons of traffic just by using viral marketing!
To be realistic, even with UNLIMITED growth potential on the internet, there will come a time when saturation will occur. But that still doesn't negate the fact that there are millions of customers (and many sellers) out there who will do business for you and expand your efforts FOR YOU!
It is always a good idea to build several viral marketing channels. This way, even if your viral campaign starts to slow down (due to saturation), you will still be able to use many channels and build your list or your affiliate commissions.
In the following chapters, we will explore several tools, both free and paid resources, that will allow you to create several viral campaigns and watch traffic make its way to your virtual door!
1. Tell A Friend Viral Marketing
One of the easiest forms of viral marketing is by telling a friend.
You see, telling a friend will work under three conditions: The sender has something to benefit from it The receiver has something to benefit from it The method of sending the product is EASY TO FACILITATE!
With Mike Filsaime's viral friend generator, you can get at least three new impressions if a subscriber chooses to tell a friend in exchange for a gift.
You see, telling a friend will work under three conditions: The sender has something to benefit from it The receiver has something to benefit from it The method of sending the product is EASY TO FACILITATE!
With Mike Filsaime's viral friend generator, you can get at least three new impressions if a subscriber chooses to tell a friend in exchange for a gift.
Does it meet the three requirements above? Let's see how it works…
This is one example of using the viral friend generator. When someone signs up in the form, they are redirected to this WAIT page and have the option to refer at least 3 friends (more are offered).
So as you can see,
Condition 1 is met - if they successfully refer three friends, the sender gets a gift!
Condition 2 is also met since the most likely gifts will also be given to those the sender specified.
Condition 3 Because Viral Friend Generator automates the tell-a-friend process for you without spamming anyone, Condition 3 is also satisfied.
When all three conditions are met, the campaign goes viral - mission accomplished!
2. Master Resell Rights Viral Marketing
What’s the big deal about master resell rights?
Simply put, you are able to create an E-product and the product owner has the right to resell the product at whatever price they want.
Salespeople will do promotions for you and spread your name all over the internet. Not only will they not be able to alter your book in any way, but they will also only sell it as is.
Here are 2 ways you can create a huge viral campaign from MRR products: Write your own product (or hire a ghostwriter) and grant MRR rights.
Find someone else's MRR product with rebranding rights and place your own affiliate links.
Later, place these products on well-known membership sites.
3. Private Label Viral Marketing
Everyone knows that PLR is one of the best rights anyone can have on an e-book because it allows you to do whatever you want with it (well, almost).
However, even PLR has certain limitations, such as non-transferable or pooling rights (as well as certain resale rights).
But one of the benefits of UNLIMITED private label rights is the fact that you can SELL the book's private label rights - so you can make your book go viral almost instantly!
Some PLR vendors even include a SALES LETTER so that sellers can easily edit the content of the sales letter.
Do you know what that means?
Seller after seller selling the best book rights on the internet!
This is the best way to get your affiliate links or promotions all over the internet very fast!
This is the best way to get your affiliate links or promotions all over the internet very fast!
But what happens when the sellers EDIT the contents of the book, you may ask? Wouldn't that lessen the viral effect's potency?
Well, the solution is very simple... human beings are LAZY by nature. They just cut and paste the sales letter and sell the products AS IS. Since it is too much work for them to remake the content, they will most likely sell all products in their ORIGINAL FORM.
This often sells faster than the main selling rights, and if you carefully insert your affiliate links or promotions, it will give sellers a BIG backlash when they try to edit your book!
Look for sellers who sell UNLIMITED PLR books and contribute to their package if you want to get the maximum viral effect!
4. Web 2.0 Viral Marketing
One of the newest and oldest forms of viral marketing is the use of e-mail and Web 2.0 sites.
Remember the video called 'Numa Numa' where this guy lip-synced to the song... it was one of the MOST VIRAL VIDEOS of all time.
The owner of the site had TONS of traffic to his site daily and people everywhere WANTED to imitate him and also do their own 'Numa Numa Dance' parodies.
The "Diet Coke & Mentos" situation is another excellent illustration.
Basically, when you have something interesting or extreme, people will tend to share it with their friends through forwarded emails, but in the case of internet marketing, you can do a lot more if you play it right.
Facebook also brings a lot of traffic because of the way they link apps and photos (tagging). For example, you can join an app for a game that builds empires with 'GOLD'. They offer you MORE gold when you refer your friends to this app. This is how they build their list!
You can do the same by driving traffic to your opt-in forms, landing pages or blogs and you can build viral traffic very quickly!
5. Viral Spiral Marketing
Here is what he says.
It's no secret that JVs (joint ventures) and cross-promotions are one of the most productive ways to achieve high sales volumes on the Internet. Traditionally, JVs are most common between two people who create a product and sell it online. But that doesn't have to be the case and there is a way you can get all the benefits, traffic and sales of a JV without having your own product. What actually happens in JV cross-promotion? There are two basic reasons why websites promote other websites: 1. To earn commission sales. 2. To pay or earn favors. The first of these you might expect, but the second is more complicated.
You see, when you run an online business, your options and your growth are limited if you try to do it yourself. Sure, there's pay-per-click advertising, article marketing, traffic exchangers, and a number of ways you can drive traffic to your site by paying for it.
But nothing beats a personal recommendation. It's human nature: We all prefer to buy based on a personal recommendation rather than tempting ads. And JV or cross-promotion is about personal referral. The only thing is - as every super-affiliate knows - even if you offer attractive commissions; the promoting site always gets more out of the deal than the promoting JV partner. Check out this comparison:
The promoting JV partner gets 1. A "fictitious" favor from the site they are promoting. 2. Commission payments, hopefully, are paid on time, but always at the site owner's discretion. The promoted page will get 1. Lots of new list members 2. Lots of sales 3. Lots of recognition What would you prefer? Do you now understand why the benefit in a joint venture agreement is not shared equally? This is one of the reasons why it is more difficult than many people think to get a JV partner promotion for you.
No matter how attractive your commission percentages are, you will always get more out of the deal than your JV partner. Especially if your landing page is a list squeeze page. But there is a possibility. Especially if your goal is to build a list. You can run the MyViralSpiral website. MyViralSpiral is a web server script that gives you a complete list-building and online business solution.
One of its features is that it turns the JV example above on its head to make it more mutually beneficial. What you can do about it: As a list builder, you can offer your JV partner a squeeze page to promote. They then send their list to a squeeze page where they sign up for your list. Then it gets interesting:
After registration, your JV partner can decide which offer page their registrations will go to. Gone is the traditional method where once his leads sign up with you, they are yours, and lead them where you want them to go. With MVS, your JV partner can choose what to show them *after* they join your list... It can be to their own product or an affiliate link somewhere else - or they can choose to use their affiliate link for your product ( in accordance with the common method).
The point is that your JV partner has more influence over who benefits from their promotion and how. And having that kind of influence is crucial for growing your list and getting other people to promote for you. This is one of the many characteristics of MyViralSpiral that makes it worth checking out if you want to start building JV relationships.
6. Blog & Theme Viral Marketing
One other way to create a viral marketing campaign besides using or reselling ebooks is to use blogs and blog topics for marketing.Here's a three-step process to get a lot of traffic to your website:
(1) Reach out to a high-traffic blogger and ask if you can be a contributor to their blog for a specific blog post or topic.
(2) Write a GREAT blog post that gets people's attention (especially on those high-traffic blogs).
(3) Leave a bio box or link that leads back to your own site.
Now you may be asking yourself, why don't you reserve the best content for your OWN blog? Wouldn't this brand be better for you?
Well, that's actually selfish thinking... good things should be shared, not hidden under the trash.
Blogs with high traffic will give you more exposure! If you have a blog with low traffic, it won't reach many people, but if you give your content to others, high-traffic people will notice you and if they LIKE your blog post, they will spread the word (using "social bookmarking" sharing) and will visit your site very quickly!
Additionally, you can create your own blog theme and provide it for free!
One great thing about free blog themes is that if they give them away for free and someone's blog uses them, a few things can happen:
- They upload your blog topic and there is a backlink to YOUR site.
- Those who upload your blog theme will be able to follow the link from the WordPress presentation theme and you can promote yourself from there as well.
Summary
Remember, the ultimate goal of viral marketing is to reach others through the power of the internet!
Here's a recap of what we learned:
- Viral marketing is undoubtedly one of the most effective ways to increase traffic. Remember the law of exponential growth!
- Use the "tell a friend" function to create subscribers with subscribers!
- Use Master Selling Rights and no restrictions Private Label Rights and spread your E-Products all over the Internet!
- Increase traffic to your site with blogs, and blog topics
- Web 2.0 tools or social bookmarking sites are one of the best free tools to increase traffic to your website!
- Take advantage of Viral Spiral Marketing and build your list while YOUR LIST builds YOUR LIST (takes viral marketing to a whole new dimension)
Frequently Asked Questions (FAQ)
1. What is a viral marketing example?
A viral marketing campaign is one that spreads information via word-of-mouth. The idea of viral marketing is to encourage people to spread the word about your product or service by giving them something in return for each person who spreads your message.
2. What are viral marketing and its advantages?
Viral marketing is a form of digital or traditional marketing that spreads through word of mouth by individuals who have already been exposed to a specific message. This form of marketing can be incredibly effective at gaining exposure and making sales, especially when companies use it in conjunction with other forms of advertising.
3. What are the types of viral marketing?
The three types of viral marketing are word-of-mouth, opinion leader, ship, and virality.
4. How do you make viral marketing?
Okay, this is a real-life marketing strategy and one of the most powerful ways to build your brand. A viral marketing campaign is far more effective than any other method of reaching customers and getting people talking about your brand. The key to making a successful viral marketing campaign? Make sure that you have a product that people want, something they need or want badly enough to share with others.
5. Who is the king of viral marketing?
Viral marketing is the new way to expand your market; it is getting easier and easier to do. The key to viral marketing is making the right kind of advertising. Your target audience should be the right kind of people, so how do you figure out who they are?
6. What is the purpose of viral marketing?
Viral marketing is a type of promotion that spreads awareness of your product or service in an unexpected and engaging way. It is a strategy used by businesses to increase the awareness of their products or services among each person who consumes them.